Sound Venture Productions
Demo Reel
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To illustrate the RCMP’s complex service networks, that include municipal, provincial, federal and international capabilities, we selected three actual RCMP case files and demonstrated, in a real-life drama, how they were Connected. This 20-minute film, unlike anything the RCMP had ever produced before to promote themselves, resembles a prime-time television drama in its concept, original action and gripping suspense. It effectively marketed the value of the RCMP to communities where municipal governments had the choice between hiring the RCMP, with its wide breadth of services, or just a local community police force to take care of their enforcement needs.
Invest In Canada
Department of Foreign Affairs and International Trade
To encourage foreign investors to Invest in Canada, we created an exciting 3-Dimensional, perpetually moving graphical world. A world that featured dramatic stock footage (representing Canadians at work, life and play), actors shot in a green screen studio and graphic text showcasing Canada’s attributes. The result was a visually stunning video that communicated Canada’s investment attractiveness, and its winning formula, effectively with the sound on or off.
Be Aware and Declare
Canada Food Inspection Agency 30-second PSA
To inform Canadians and international travelers on the dangers of bringing, often innocuous, prohibited items into Canada, we developed a humorous, site-gag approach for the Canada Food Inspection Agency. The humour’s intent was to immediately capture the traveler’s attention while still delivering the spot’s serious message. Our approach fell under the old adage that “you have to entertain in order for your audience to retain”. The spot acknowledged the diligent work of Canada’s Custom Agents and certainly made travelers think about how smuggling has evolved beyond the stereotypical illegal drugs and alcohol to now include items that, were at one time, deemed seemingly harmless.
Completing The Circle
L’Anse aux Meadows National Historic Site (Parks Canada)
In Completing the Circle we used an engaging host to debunk the many myths associated with Vikings and tell the epic journey of how Viking explorers came to L’Anse aux Meadows, Newfoundland in quest of resources. Reenacting the Vikings’ dramatic encounter with local First Nations inhabitants, viewers are treated to a significant event in history—the first full-circle reunion of two different migrating branches of humans who had both left Africa 100,000 years ago! Reenactments, and CGI, were also used to tell another dramatic journey filled with suspense; that of the search for the Viking village and its ensuing archeological dig.
Ottawa Jazz festival
Promotional Ad
This stylish and sexy 30-second promotional ad was designed to attract new and younger fans to Ottawa’s most prestigious music festivals. The Ottawa Jazz Festival was changing directions and booking more mainstream acts to complement their traditional jazz lineup. It was a risk they were willing to take to put new patrons in their seats. Using the ultra crisp imagery of a Red camera, sexual innuendos, sultry models and an infectious sound track we directly appealed to both non-jazz and traditionally jazz music fans. The spot was highly effective as it captured, and elevated, the new spirit of the Jazz Festival, and brought in a new crowd to enjoy a wider variety of great artists.
By The Numbers
Financial Consumer Agency of Canada
Protecting and informing Canadian consumers on financial matters is the responsibility of the Financial Consumer Agency of Canada (FCAC). They are watching our backs when it comes to dealing with the banks and credit card companies. The problem is, many Canadians are unaware of their existence and the assistance they provide. To promote all the good work FCAC does, we developed an engaging, motion graphic-driven approach. Blending still images of everyday Canadians with stylistic info-text, that appear in a variety of clever applications. We showcased and described the many financial products, tools and services they provide. This clean and sophisticated approach with its appealing narrative, established who they are and explained how they help Canadians make sense of their finances.
CG180
Canadian Geographic
For more than 80 years, Canadian Geographic has been producing extraordinary maps of all types and sizes that not only cover geographical areas in Canada, and around the world, but many types of non-geographical maps that take us to places we never dreamed of (i.e. a map on how music affects our brains). To showcase Canadian Geographic’s legacy of mapmaking to students, we created a fun, animated short called CG-180. Through a clever narrative and dyamic, 3-Dimensional graphics we featured maps that took the viewer off the beaten path and to places unknown.
Current Screening Room
